THE BRAND EDIT
Thoughtful, audience-first brand foundations for founders still finding their shape and story
There’s a certain stage of business that is talked about — but rarely explored in any real depth.
You’re past the idea phase, but not fully formed yet. You care deeply about what you’re building, but struggle to articulate it clearly. You feel the pressure to launch, to grow, to market, to be visible — while sensing that something underneath still needs attention.
The Brand Edit exists for this in-between moment — bringing audience-first thinking to the very start of a brand’s journey.
The In-Between Moment
You’re no longer just experimenting — but you’re not fully formed either.
You’re being encouraged to dive straight in. To spend the money. To launch loudly. To make noise before you’ve had the chance to get clear on who you are, what you want to be known for, and what you actually want to talk about.
And while that momentum can be exciting, it often leaves something important unresolved.
What’s Going Wrong
Founders are often too close to what they’re building. They live and breathe it. They’re deeply committed to the product, the idea, the vision.
That closeness is a strength — but it can also make it hard to step back and see the brand as others experience it.
What often hasn’t been fully considered yet is the external perspective: what your audience wants from the brand, how they want to be spoken to, and what will make them feel part of something rather than sold to.
This is where brand becomes a bridge — between internal conviction and external connection..
HOW I THINK ABOUT BRAND
I don’t see brand as something you layer on once everything else is working.
It’s the thinking that quietly shapes how decisions are made - how you show up, what you prioritise, and who you choose to speak to.
When that thinking is undefined, growth can feel frantic. Content feels disconnected. Marketing becomes something to endure rather than to build from.
When it’s clear, there’s a shift.
Decisions feel easier. Messaging feels more natural. You stop trying to be everywhere — and start being recognisable.
Good brands aren’t built by being louder. They’re built by being more intentional. By understanding who they’re for, what they stand for, and how to build a narrative and community that people actively choose to be part of.
I’m Daisy, the founder of Down at the Social - a PR and social media agency built on one clear principle: audience first.
Before campaigns, content or coverage, we focus on defining, locating and truly understanding the audience, how they think, what they respond to, and how they move between the digital and traditional world.
I’ve worked with both big and small brands, helping them connect their story to the people they actually want to reach.
That experience is what I bring into The Brand Edit.
This takes the audience-first thinking I apply to campaigns and brings it right to the beginning, working with founders to shape a brand that makes sense not just internally, but externally too.
This is for: Founders and teams who care deeply about what they’re creating, who want clarity before noise, and who are interested in building something with longevity.
This is not for: Brands focused on short-term sales and quick wins. Businesses launching with private equity backing, large advertising budgets, or a need for immediate scale.
WHAT YOU'LL LEAVE WITH...Clarity on who you are and what you stand for
A story you can explain confidently
A defined audience and a clearer relationship with them
Direction you can actually build from
A stronger sense of how to build community around your brand
WHAT THE BRAND EDIT LOOKS LIKE
The Brand Edit runs in small cohorts of 8–10 founders, to allow for thoughtful discussion, meaningful peer learning, and proper attention to each business.
It runs over five months, with five core modules. Each month follows the same rhythm, combining expert insight, practical application and shared thinking.
**Each month includes:**
* A 2-hour expert-led small group session
* A 90-minute working session with me to apply the thinking to your brand
* A 60-minute facilitated peer session with the other founders in the group
Brand Foundations
Understanding what a brand really is and what you’re building.
Story & Positioning
Being able to explain what you do clearly and confidently.
Visibility & The Founder
Showing up without becoming an influencer or oversharing.
What Actually Matters In Marketing
Knowing where to focus and what to ignore.
The Brand Plan
Turning clarity into a simple, trusted 6–12 month plan.
START WITH A CONVERSATION?
You don’t need to have everything figured out.
You don’t need to look established.
You don’t need to be “ready” in the traditional sense.
You just need to care about what you’re building — and want to approach it with intention.
A one-off investment for founders who want momentum without dragging decisions out.
A 5-month strategic brand programme for founders who want clarity, confidence and a plan they can actually trust.
Pay in full and commit to doing the work properly — with space to think, sharpen your positioning, and build a brand that supports your business long-term (not just your next launch).
What’s included:
5 live monthly sessions (Brand Foundations → Brand Plan)
Small cohort (8–10 founders) for depth, not noise
Guided thinking, not generic templates
Practical direction on what to focus on — and what to stop doing
Lifetime access to session recordings and materials
A monthly commitment to building a clearer, stronger brand — one decision at a time.
The same 5-month Brand Edit experience, split into manageable monthly payments.
Designed for founders who want strategic support and accountability — without needing to pause the rest of the business to invest.
What’s included
5 live monthly sessions (Brand Foundations → Brand Plan)
Small cohort (8–10 founders) for depth, not noise
Guided thinking, not generic templates
Practical direction on what to focus on — and what to stop doing
Lifetime access to session recordings and materials